About CARE
CARE Mind & Body is a wellness and beauty brand rooted in ritual, hydration, transparency, and intentional self-care.
Where Self-Care Becomes a Ritual
CARE was born in New Orleans in 2025 from a simple but powerful belief: self-care should be accessible, intentional, and taken seriously. What began as a call for cleaner, more balanced hydration grew into a wellness and beauty brand designed to meet people where they are — at run clubs, bike rides, pop-ups, markets, community spaces, and everyday moments of reset.
Inspired by the energy of movement, recovery, and community, CARE was created to support hydration, beauty, reflection, and ritual in a way that feels soft, luxurious, and real. This is care that does not ask you to escape your life — it helps you return to yourself inside of it.
Clean Water Is Care
CARE saw a need for clean, accessible, filtered, and pH-balanced water in the city — especially for people moving their bodies, rebuilding their health, and seeking better recovery.
Hydration is not just a wellness trend here. It is a foundation. A first ritual. A daily return. CARE is building a hydration-first experience that connects water, skin, recovery, and intentional living.
Transparent Beauty
CARE is committed to clean, clear, and vegan-conscious ingredients with transparency at the center. We believe customers deserve to know what they are putting on their skin, what they are drinking, and what materials are touching the products they use.
From ingredient education to product rituals, CARE is building trust by showing the process, honoring simplicity, and choosing formulas and partnerships that align with wellness, beauty, and care without confusion.
Built From Lived Experience
CARE was founded by Charla Eberhardt, a single mother whose personal health journey, including a hidden sarcoma diagnosis, deepened her commitment to asking more questions about the products she was using, the packaging they came in, and the everyday exposures affecting our communities.
This brand is not built from fear. It is built from awareness, intention, and care. CARE exists to encourage safer choices, honest education, cleaner rituals, and a deeper relationship with the products we bring into our homes, onto our skin, and into our daily lives.
Why Here
New Orleans is not just where CARE was launched — it is part of the heartbeat of the brand. The culture, the rhythm, the resilience, the beauty, and the people shaped the vision.
CARE was intentionally born here: for the people, for the movement, for the heat, for the healing, for the community, and for the everyday rituals that keep us going.
Built to Align
CARE is created to partner with brands, fitness communities, wellness leaders, local businesses, events, and organizations that believe self-care is not extra — it is essential.
We are building soft luxury with purpose: beautiful products, clean rituals, thoughtful education, and community-centered experiences that make wellness feel accessible, elevated, and alive.
CARE is more than a product line.
It is a reminder to slow down, hydrate, breathe, question what you consume, honor your body, and build rituals that help you feel balanced, restored, and renewed.
Begin the CARE Journey